

The arrogant assumption that you are uniquely objective and highly self-aware, making you completely blind to the exact same cognitive errors that plague everyone else.
You read a study showing people are easily manipulated by ads. You think:
👇 Choose one option:
You can easily spot biases in others by observing their external behavior. But you evaluate yourself through internal introspection. Because you can't 'feel' your own biases operating in the background, you falsely conclude they don't exist. You trust your own mind entirely too much.
In medicine, doctors often rate themselves as immune to the influence of pharmaceutical gifts, while simultaneously claiming their colleagues are highly influenced by them. This blind spot allows massive conflicts of interest to persist, simply because the experts are too arrogant to admit their own susceptibility.
Operate from the absolute default position that you are statistically average and highly vulnerable to every single cognitive bias.
Appoint a harsh truth-teller in your circle whose sole job is to point out when you are acting hypocritically or illogically.
If a stranger made the exact same decision you just made, what would you criticize them for? Apply that criticism to yourself.